Filipinos' avid multiscreening opens an opportunity for advertisers

04/8/2014 | (Singapore)

Advertisers in the Philippines should keep their messaging consistent and available across devices to target users wherever they may be, given that Filipinos typically access more than one screen at a time, says Goutam Mitra, managing director for Millward Brown Philippines. "Meshing in the Philippines is much higher compared to almost all other countries, and shifting still occurs half of the time, creating a big multiscreen marketing opportunity," he said.

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