Google improves hotel search with Room 77 deal

Google is continuing its efforts to improve its hospitality offerings to advertisers with a deal that will allow it to tap features by hotel-booking startup Room 77 for Google's hotel-search process. The licensing agreement helps Google offer hotel-search capabilities similar to Priceline and Expedia. Room 77 allows users to search for and book rooms within its app, reducing the cumbersome process of going between sites to book.

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