IAB: Hispanic millennials offer glimpse of mobile trends

04/8/2014 | Mobile Marketer

Hispanic millennials, "the first mobile-first generation," are more avid mobile users than most and can offer a glimpse of overall mobile trends down the road, IAB's Joe Laszlo told the audience at IAB Mobile Marketplace on Monday. "Millennials are living their lives in a slightly different way than the rest of us because smartphones are such a part of their lives for such a long time," he said of the 17 million U.S. Hispanic consumers between the ages of 18 and 30.

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