Crestor cholesterol ads aim to break consumer complacency

AstraZeneca, airing ads aimed at baby boomers that detail people's efforts to get their cholesterol down, found consumers have not responded to rivals' ads for cholesterol-lowering pills by getting medical help. Reasons may be people do not have any outward symptoms or think they can solve the problem through diet and exercise alone, an AstraZeneca official said.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Culinarians, Chefs, Sous Chefs, Kitchen Management Training
Hillstone Restaurant Group
New York City, NY
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX