Column: The blurry lines between art and advertising

04/9/2007 | Advertising Age (tiered subscription model)

With many contemporary artists drawing inspiration from pop culture, it follow that marketers would turn to artists to promote their brands, according to Sebastien Agneessens, founder of Formavision, who has curated gallery shows for Lexus and Starbucks. "Speaking about what you have to sell is necessary, but not enough," he said. "Brands need to state who they are, share their values and build their culture so they can be understood in qualitative terms."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR