DraftFCB tapped for Miller Lite ad account

04/9/2009 | Advertising Age (tiered subscription model) · Adweek

MillerCoors has named Interpublic Group's DraftFCB as agency of record for Miller Lite and Publicis Groupe's Saatchi & Saatchi as agency of record for Miller Genuine Draft and MGD 64. They replace Publicis Group's Bartle Bogle Hegarty and Y&R, Chicago, and are the latest changes to the brewing giant's agency roster since SABMiller and Molson Coors combined U.S. operations.

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