Twitter tapped for pizza promo

04/9/2009 | Advertising Age (tiered subscription model)

PR shop Weber Shandwick is contacting popular Twitter users in New York, Los Angeles and Chicago to ask them to schedule tweetups to sample DiGiorno's new line of flatbread pizza. The Twitter viral outreach is part of a launch campaign that also includes TV and print, according to this article.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA