Ford F-Series marketing spans media, country music

04/9/2010 | MediaPost Communications

Ford is promoting the 2011 F-Series Super Duty with a campaign that ranges from print, TV and online to its sponsorship and brand integration with Toby Keith's "America's Toughest Tour" this summer. The TV commercials are voiced by Denis Leary, while "Dirty Jobs" Mike Rowe hosts a series of webisodes.

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