Midsized agencies use various strategies to stay competitive

04/9/2010 | TravelMarketReport.com

ASTA's most recent Agency Profile report indicated midsized travel agencies are feeling the squeeze from small, sometimes home-based, agencies on one side and massive agencies on the other. Three midsized agencies offer insight into the strategies they use to compete in the marketplace. The most successful methods involve reducing expenses, inexpensive marketing methods and a focus on top clients.

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