Hamleys has opened a 21,000-square-foot location in Mumbai through a 20-year franchise agreement with Reliance Retail. The venerated UK toy retailer plans to launch another 20 stores across India. "The hard investment for the stores in terms of occupying retail space is going to be made by Reliance Retail. As for the soft investment in terms of store design and staff training, it will be done by Hamleys," said Bijou Kurien, head of Reliance Lifestyle division.
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