Can green improvements boost quickservice sales?

04/9/2012 | Time.com

Reducing packaging, installing energy efficient grass roofs and promoting non-beef burgers with a smaller carbon footprint had helped Sweden's Max Burgers become the country's top burger chain. Despite efforts by a few chains, sustainability efforts on a large scale haven't yet caught on with U.S. chains, but growing interest among younger consumers is likely to spur green changes, analysts say.

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