Competition spurs strategies for Gillette

04/9/2012 | Advertising Age (tiered subscription model)

Gillette, Procter & Gamble's razor brand, is adding a value message with a television ad showing a man using only one Fusion ProGlide cartridge in five weeks. Gillette, long a market leader, is facing increased competition from Schick and the new Dollar Shave Club, which take direct aim at Gillette's higher prices.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY