Don't be afraid to ask customers for their e-mail address

04/9/2012 | ClickZ

Small businesses need to digitally engage their customers -- and the first step is using real-world interactions to capture shoppers' digital contact details, writes David Daniels. Ask your regular customers for their e-mail address, and in no time you'll have a useful customer database to fuel your digital outreach. "E-mail is the perfect cost-effective tool to advance the digital future goals for any merchant -- local shop, big-box retailer or international brand," Daniels writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA