How marketers can save the clean-tech industry

04/9/2012 | GreenBiz.com

Clean-tech companies' marketing teams are getting their lunch handed to them by less ecofriendly energy companies, writes Lisa R. Jaccoma. It's essential to end that trend if the industry is to thrive, Jaccoma warns. "If we want to market clean tech like we mean it, we have to create as sophisticated a marketing apparatus as the oil, gas and coal industries," she writes.

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