Peeps hatch a devoted following

04/9/2012 | Los Angeles Times (tiered subscription model)

Just Born, the Bethlehem, Pa., maker of Peeps, produces more than 4.2 million Peeps a day, and they are sold in retail locations nationwide, including three company-owned stores. The brightly colored marshmallow chicks are a year-round hit, showing up as Halloween costumes, in diorama contests and in recipes such as deep-fried Peeps and Peeps "sushi".

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