General Motors has returned to Facebook to advertise the Chevrolet Sonic on the social network's mobile application and website, despite having cast doubt on the efficacy of advertising there a year ago when Joel Ewanick was the chief marketing officer. "Chevrolet is launching an industry-first 'mobile-only' pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook," says Chris Perry, U.S. Chevrolet marketing vice president.
GM ends Facebook ad stalemate with Chevy Sonic mobile push
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||