Wal-Mart to produce 1,500 TV ads this year in local push

04/9/2013 | Advertising Age (tiered subscription model)

Wal-Mart is expanding its local television presence this year, with a plan to create 1,500 ads for 60 markets, up from about 615 in 50 markets last year. The retail giant's price-comparison ads will focus on groceries, in particular. Wal-Mart is using a combination of its primary shop The Martin Agency, in-house resources and unspecified other agencies to accomplish the high-volume task.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY