Wal-Mart is expanding its local television presence this year, with a plan to create 1,500 ads for 60 markets, up from about 615 in 50 markets last year. The retail giant's price-comparison ads will focus on groceries, in particular. Wal-Mart is using a combination of its primary shop The Martin Agency, in-house resources and unspecified other agencies to accomplish the high-volume task.
Wal-Mart to produce 1,500 TV ads this year in local push
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