AT&T replaces "Rethink possible" with "Mobilizing your world"

AT&T is dropping its "Rethink possible" motto for a "Mobilizing your world" message, unveiled this week. AT&T -- which spent $1.8 billion on advertising last year, according to Kantar Media -- will start with four ads that tie the motto to smartphones, home automation and futuristic devices. "It says, 'It's amazing what tomorrow will be, and tomorrow is here today,' " said AT&T's Esther Lee, senior vice president for brand marketing, advertising and sponsorship.

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