Desktop search still dominates for marketers

04/9/2014 | eMarketer

Marketers still prefer to focus on desktop search because of its capabilities in tracking consumer behavior, but mobile is becoming an increasingly bigger part of the picture, according to a report by eMarketer. More brands are focusing on cross-device strategy to make search experiences more seamless for users and to understand purchase intent across devices, the report found.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX
National Sales Manager
The Business Journals
New York, NY