High-end fashion sees an uptick in e-commerce showrooming

Showrooming is starting to affect even high-end brands, which have been slow to offer online buying options because they tend to operate like wholesalers who offer their wares to retailers that provide a premium in-person shopping experience. About 8% of luxury purchases happen through the Internet, the same percentage as in store, but those who shop online in addition to in-store tend to spend more, according to this article.

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