On April 7, IAB gathered nearly 500 brand marketers, agency leaders, publishers, and technologists for the 2014 IAB Mobile Marketplace. This year's theme was "Mobile: The Key to Unlocking the Cross Screen Universe." Industry leaders including Ben Phillips, MediaCom; Kelly Jones, Microsoft; Lou Paskalis, Bank of America; and Christine Cook, Flipboard; discussed and debated the opportunities and challenges in growing mobile marketing. Check out full coverage, including videos.
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