WOMM works across generations, study shows

04/9/2014 | FastCasual.com

The millennial generation is the same size as the baby boomer group, and its members are expected to gain purchasing power, making them the hottest target for restaurant and retail marketers. The good news for marketers and public relations people, according to a survey, is that word-of-mouth marketing that prompts older generations to pick a brand or purchase a product works just as well with 18- to 34-year-olds, even if the word is digital, Tracy Henderson writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA