WOMM works across generations, study shows

04/9/2014 | FastCasual.com

The millennial generation is the same size as the baby boomer group, and its members are expected to gain purchasing power, making them the hottest target for restaurant and retail marketers. The good news for marketers and public relations people, according to a survey, is that word-of-mouth marketing that prompts older generations to pick a brand or purchase a product works just as well with 18- to 34-year-olds, even if the word is digital, Tracy Henderson writes.

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