L'Oreal inks $2M deal with "Desperate" actress Longoria

04/10/2005 | Adweek

L'Oreal Paris, a division of L'Oreal USA, has signed a $2 million exclusive endorsement contract with actress Eva Longoria, and plans to run its first commercial featuring the "Desperate Housewives" star in early May. L'Oreal's lead agency is Interpublic Group's McCann Erickson in New York.

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