ABC finds buzz with "Lost" Webcasts

Major marketers including Procter & Gamble, Unilever, and Toyota Motor are betting that consumers will watch unskippable commercials on free Webcasts of ABC shows, including hits "Lost" and "Desperate Housewives." The move is a departure from the pay-per-episode offering via Apple's iTunes, but as Tim Hanlon, an SVP at Denuo, explains: "Consumers cannot afford to pay for every digital offering that comes out. It stands to reason that ad messages can help keep these incremental digital content costs in check."

View Full Article in:

Wall Street Journal (free content), The · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY