MasterFoods to cut brands, boost ad spending

04/10/2006 | Advertising Age (tiered subscription model)

With annual sales down by nearly 5%, Mars Inc.-owned MasterFoods plans to boost advertising by 20%, a move it will finance by dropping underperforming brands and drastically cutting its estimated $300 million in retail promotions. On the chopping block are Aquadrops mints, the Cookies & cookie line and Pop'ables candy.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations