MasterFoods to cut brands, boost ad spending

04/10/2006 | Advertising Age (tiered subscription model)

With annual sales down by nearly 5%, Mars Inc.-owned MasterFoods plans to boost advertising by 20%, a move it will finance by dropping underperforming brands and drastically cutting its estimated $300 million in retail promotions. On the chopping block are Aquadrops mints, the Cookies & cookie line and Pop'ables candy.

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