Ad firm gives clients the Naked truth

04/10/2008 |

Communications planning firm Naked doesn't make ads or buy ad space, but instead consults with marketers including Kimberly-Clark, Johnson & Johnson and Coca-Cola on how to best utilize their creative and media agencies. Ben Richards, senior strategist at Naked New York, said, "We get up in front of a group of agencies and tell them, very nicely, that they have wasted tens of millions of dollars."

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX