Ad firm gives clients the Naked truth

04/10/2008 | NYTimes.com

Communications planning firm Naked doesn't make ads or buy ad space, but instead consults with marketers including Kimberly-Clark, Johnson & Johnson and Coca-Cola on how to best utilize their creative and media agencies. Ben Richards, senior strategist at Naked New York, said, "We get up in front of a group of agencies and tell them, very nicely, that they have wasted tens of millions of dollars."

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