AirTran wants to be the big airline on campus

04/10/2008 | Adweek

AirTran Airways' new multiplatform campaign from Cramer-Krasselt, Chicago, is aimed at building brand loyalty in the college-age market. The effort includes a "Fly free 'til you're 23" contest, open to people ages 18 to 22, who can enter to win two round-trip flights per quarter until he or she becomes 23.

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