Tesco: Women more responsive to cell phone ads

04/10/2008 | Bloomberg Businessweek

Banner ads on cell phones generated increased click-through rates to marketers' dedicated campaign WAP sites, the mobile division of British-based retailer Tesco reports. The most avid users of the service are thirtysomething women who handle their households' budgets, according to Tesco.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY