5 ways to prepare before a business crisis strikes

04/10/2012 | Fox Business Small Business Center

Identifying your company's core values can help you to manage a business crisis when one arises, said Cindy Rakowitz. "If a crisis takes place, at least you know what your core values and vision are, and know it was always your intention to run the business ethically." It's also important to have a mission statement, become proficient at social media and understand your audience, she said.

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