Business-to-business marketers can integrate their social media tactics with trade shows by creating video content and running live Twitter feeds with special hashtags, writes Adam Karwoski. Facebook-page contests with prizes can attract booth traffic, and posting pictures and inviting a guest blogger can get attendees talking your company up. Be sure to start early so you can use social tools to promote your presence before the event starts.
Combine social media with trade shows to be talk of the town
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