Court: Rosetta Stone's Google keyword confusion case can go to trial

04/10/2012 | MediaPost Communications

The 4th Circuit Court of Appeals has ruled a Rosetta Stone lawsuit against Google can go to trial. The suit claims Google confused customers by allowing Rosetta Stone competitors to use trademarked names as keyword triggers, skewing search results against the trademark holder. Observers say the ruling muddles the legal standard for keyword advertising and may cause Google to spend millions of dollars more defending itself against future claims.

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