Is crowdfunding a good plan for your company?

04/10/2012 | New York Times (tiered subscription model), The

Businesses that are looking to raise money through crowdfunding now that federal law makes it easier to do can look for donations or use an equity-based approach, according to Ryan Caldbeck of CircleUp. "I believe crowdfunding is a great option for businesses that have an established consumer base and an accessible story for new investors," he noted. Before raising money through crowdfunding, it's important to do your research.

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