Denny's tries diner chic with online comedy series

04/10/2012 | New York Times (tiered subscription model), The

Comedian Dave Koechner hosts a diner booth-based series of online interviews called "Always Open" for Denny's on its Facebook page and CollegeHumor.com. The three- or four-minute conversations with personalities such as Andy Richter, Jessica Biel and Maya Rudolph aim at the younger demographic while TV spots seek a family-oriented patron.

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New York Times (tiered subscription model), The

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