How retailers are thwarting "showrooming"

04/10/2012 | Wall Street Journal, The

Bricks-and-mortar retailers are taking action against the practice known as "showrooming," in which shoppers check out products in stores and then buy them at online-only retailers for a lower price. Target, for example, is offering exclusive products, sending coupons to mobile devices and selling items online at a lower cost than in the stores.

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