Social media is fun, General Electric exec says

04/10/2012 | BtoB

General Electric's workers use the phrase "business is social" to remind themselves of the growing importance of social media, says Linda Boff, a digital marketing executive. The company's experiments include highly focused LinkedIn outreach, simple spot-the-difference social games and a Pinterest board featuring quotes from GE founder Thomas Edison. "We have fun, and we're learning," Boff says.

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