Tricked-out HTML5 sites get more love from users

04/10/2012 | TechCrunch

Mobile websites that add a few HTML5-based bells and whistles can boost their user engagement by more than a quarter, according to data from Usablenet. Sites that used HTML5 to offer interactive galleries, location services, overlays and expandable boxes got more page views and had lower bounce rates than less sophisticated sites, the study found.

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