Use CSR to fuse culture and strategy, says Waterstone CEO

04/10/2012 | Financial Post (Canada)

A carefully planned CSR initiative can be a great way for bosses to articulate their organization's cultural values and embed them into the broader strategy, writes Marty Parker, CEO of Waterstone Human Capital. "[B]y linking or aligning your program with a fundamental value or encouraged [behavior] of your company, you make the initiative that much more powerful, both to people and to company performance," he writes.

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Financial Post (Canada)

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