Is your company prepared for "digital Darwinism"?

04/10/2012 | Forbes

The business landscape is changing -- not because companies have learned to tweet, but because the rise of social media has created new customer expectations, writes Brian Solis. That has given rise to a kind of "digital Darwinism" in which firms that fail to adapt grow distant from their customers, and ultimately fall by the wayside. "Your job is not to embrace new technology with arms wide open, but instead to ... learn which disruptive technologies separate you from existing and potential customers," Solis writes.

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