Boxee TV's rebrand as Boxee Cloud DVR signals a marketing shift

04/10/2013 | GigaOm

The $100 Boxee TV device, launched five months ago, is being rebranded as Boxee Cloud DVR. Boxee's Andrew Kippen said the change was made to emphasize the DVR capabilities of the product, and to avoid confusion with the functions of the Apple TV and Roku set-top boxes.

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