Europe's brewers look to fans to spread the word about smaller brands

04/10/2013 | MarketingWeek (subscription required)

Major brewers such as SAB Miller and Molson are working to get bartenders and beer enthusiasts talking about their specialty brands as demand for craft beers rises in Europe. SAB Miller is building support for its recently-acquired Belgian beer St. Stefanus Blonde with competitions, blogger engagement and tasting guides aimed at boosting recommendations among beer lovers.

View Full Article in:

MarketingWeek (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC