IKEA executive explains differing kitchen design preferences

04/10/2013 | Wall Street Journal, The

IKEA Kitchen and Dining business area manager Andreas Elgaard provides insight into what types of kitchens are most popular around the world. Chinese kitchens tend to be small with functionality a key factor in purchasing, while New Yorkers prefer designs with lots of storage space and Londoners favor high-gloss white products.

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Wall Street Journal, The

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