Macy's celebrates summer "Icons" in promo events

04/10/2013 | MediaPost Communications

An "American Icons" campaign from Macy's will play off summer traditions such as baseball and backyard grilling. A celebration of drive-in theaters is also part of the designer clothes promotion, with 20 stores projecting classic movies on the side of their buildings. Pop singers Megan and Liz will take a sponsored tour over the summer and perform at Macy's Fourth of July fireworks show.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA