Pinkberry targets mobile users by location with coupon incentive

04/10/2013 | MobileCommerceDaily.com

Mobile location data is helping Pinkberry drive business to its frozen yogurt shops. A banner ad for the brand on Pandora's iPhone application offers $1 off the chain's new Greek yogurt product and provides directions to the nearest location. The location-based ad only appears for consumers who are within a mile of an outlet.

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