Protecting children from unhealthy food advertising

04/10/2013 | American Journal of Preventive Medicine

Nearly half of the food and beverage ads viewed by children are not subject to Children’s Food and Beverage Advertising Initiative (CFBAI) guidelines because they appear during programming with a child-audience share of less than 35%. To ensure that nutrition standards apply to the majority of food ads viewed by children, the authors emphasize that expanding the defınitions of child-directed advertising is necessary. (Available for CME credit.)

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American Journal of Preventive Medicine

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