Study: Affluent consumers not brand-loyal

04/10/2013 | Adweek

People with a household income of $250,000 or more are not tied to specific brands when it comes to clothing, cosmetics and jewelry, a new study shows. The Shullman Research Center's Luxury and Affluence Monthly Pulse found that among those categories, cosmetics was the one most likely to win brand loyalty among affluent shoppers, but still, just 13% of those surveyed said they stick to a particular brand of makeup.

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