Taking charge of social efforts presents a challenge for tech chiefs

04/10/2013 | MIT Sloan Management Review online

Many chief information officers say they feel they should take the lead on their companies' social media efforts, but marketing executives frequently insert themselves into the mix and take charge of key aspects of strategic planning. "Perhaps if CIOs are to remain players in social media, it may be time for them to, well, get more social with their CMO colleagues," Robert Berkman writes.

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