Wal-Mart asks partners for content to activate Print Plus

04/10/2013 | Advertising Age (tiered subscription model)

Wal-Mart is asking brands to provide accessible content for recipes and digital videos as part of a Print Plus program for its weekly circular, writes Jack Neff. Clint McClain, senior director of marketing communications platforms, expects 90% of the Print Plus content to come from partners. Senior Vice President of Marketing Tony Rogers told advertisers at a conference: "We have a good marketing department, but it's not that big. So we need your help. I bet you're sitting on content that together we can take and put in front of the right customers."

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