IAB: U.S. Web ad revenue beat broadcast TV in 2013

04/10/2014 | TechCrunch · CNET

U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast's $40.1 billion, IAB's Internet Advertising Revenue Report has found. "It speaks to the power that digital screens have in reaching and engaging audiences," IAB President Randall Rothenberg said. Mobile led the digital growth with a 110% year-over-year increase to reach $7.1 billion.

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TechCrunch · CNET

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