IBM plans to run 45 separate ads during the Masters

04/10/2014 | New York Times (tiered subscription model), The

IBM is debuting a "Made With IBM" campaign during its sponsorship of the Masters golf tournament, and it plans to show 45 separate TV ads during the coverage, with each ad set to run just once. The spots from Ogilvy & Mather North America are meant to "present the totality of the body of evidence" for using IBM technology, said IBM Senior Vice President for Marketing and Communications Jon Iwata.

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New York Times (tiered subscription model), The

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